The fad right now in online marketing is local SEO. This is the latest addition in Search Engine Optimization in 2010. Google has come up with Google Places, which also helpful in promoting local business all over the world. Localized SEO will help boost your company’s popularity and credibility online. This is a smarter way to attract valuable clients to your website.

Local SEO emphasizes on the use of location-based keywords to target local clients for your local business. Local SEO will help your company achieve your website’s full potential, and bring in valuable traffic, which will then be reflected in your sales and profit. Location-based keyword means that you are more specific on the keywords and key phrases used in your content. Instead of using the keyword “hairdresser” alone, you can add the name of your town or city to make it more specific – New York hairdresser, perhaps. This is what local SEO means.

Here are some tips for you to achieve the full potential of your website and to boost the popularity of your company in your town and locality:

1. Include in your content your company’s physical address – zip code, city, and state. This will help search engine index your website in the right category.
2. Add your page in Google Maps. More and more consumers turn to their smartphones and computers for directions. Including your company page in Google Maps will help your customers spot you easily. You will be prioritized over your competition that is not shown in Google Maps. This will also boost your credibility.
3. Submit your company in local directory listings. Business directories are area-based directories. This will help your site earn organic and valuable traffic.
4. As mentioned above, you have to utilize local keywords. Include the name of your city or town in your content keywords and key phrases. Using local keywords will help you land a good place in search engine result pages (SERPs) for local queries. Use geo-specific keywords or targeted phrases and scatter them all over your website. This will gradually increase your web traffic, and will help in the optimization of your website.
5. Submit Press Releases (PR). This is a good way to bring in potential clients to your website. Search engine spiders also love PRs, so this will help your ranking in local searches in Google, Yahoo, or Bing.
6. Review Sites can also help you gain trust and credibility in the local market. Make sure you make your company available in review sites for customer feedbacks. This is also a good way for you to improve your services through your customers’ negative feedbacks. Make sure that you correct any problem raised.

Make your company available in social networking sites, and engaging in email campaigns can also bring in valuable leads to your website. By localizing your SEO campaign, you bring your company closer to your target market. Start your local SEO campaign today and reap the benefits tomorrow.

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